MICE
Insights and Perspectives
This Knowledge Centre provides structured insights and authoritative perspectives on the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector curated by 49TravelMICE. The materials presented encompass foundational frameworks, seminal industry thinking, and established practices that continue to inform policy development, strategic planning, and operational excellence within the business events ecosystem. Developed to support stakeholders, leaders, and practitioners, these resources offer a deeper understanding of sector dynamics, illuminate areas of opportunity, and demonstrate how strategic advisory can strengthen organisational and event outcomes. Users are invited to reference this content to enhance decision-making, build capability, and support the effective delivery of future engagements.

Curated Insights and Perspectives

Risk Management in MICE: Safeguarding People, Budget & Reputation
MICE events are major investments – and they carry equally major risks. From logistical breakdowns and compliance failures to reputational damage, each threat can have lasting consequences. Strategic Meetings Management provides a structured way to identify, mitigate and monitor risks consistently, ensuring events deliver their intended value.

Sustainability & ESG in MICE – The Understated Competitive Advantage
Sustainability isn’t just a corporate checkbox – it is a business strategy. As companies strengthen their Environmental, Social and Governance (ESG) commitments, Strategic Meetings Management (SMM) offers a practical framework to transform sustainability goals into measurable outcomes and long-term competitive advantage.

Integrating ESG into MICE with SMM – From Goals to Practice
Building a sustainable meetings strategy takes more than good intentions. It requires structure, consistency and accountability. Explore how organisations can embed sustainability and Environmental, Social and Governance (ESG) principles into their MICE programmes through Strategic Meetings Management (SMM) – turning aspirations into measurable progress.
News and
Articles
These insights and articles are contributed by a diverse group of industry experts, thought leaders, and professionals who share their knowledge on MICE, travel, and business events. Each piece brings a unique perspective, helping you stay informed and inspired in an ever-evolving industry.